Home > Uncategorized > Will LinkedIn and Twitter kill telemarketing?

Will LinkedIn and Twitter kill telemarketing?



I have recently joined a great small business which develops digital Telemarketing officesolutions for its clients and produces very high quality work. I have been hired to develop new business so that they can continue to grow their profits and expand their capabilities.

The small sales team is very good and highly committed. In the past, to generate new leads and appointments they hired the services of a telemarketing company. They pay them £400 per appointment made as long as it is qualified to their requirements.

Fair enough, you may think, for them to pay the telemarketing company that sort of money for making them appointments according to their brief. But, if they make five appointments for them a week the bill soon mounts up (£2,000 a week if your maths is a bit tired!).

I have been encouraging them to use LinkedIn and it was easy to see that using this tool will be far more effective for the sales team to find new clients than paying a telemarketing company.

Using LinkedIn, I found a prospect in the group of one of their existing key clients. We asked their current contact if he knew the person in question and he replied in the positive. We now have an appointment with contact found on LinkedIn and it cost us nothing bar a couple of phone calls and an email, saving us £400.

So, my question is simple. Will LinkedIn, and other tools such as Twitter, kill telemarketing companies when it is far easier and cheaper to find key prospects using these tools?


Image via Wikipedia


Reblog this post [with Zemanta]
Categories: Uncategorized
  1. madphilips
    18/01/2009 at 11:12 pm

    Another great post Will, and to answer your question about LinkedIn and Twitter killing telemarketing, i think yes, they would probably reduce, if not totally kill the influence of telemarketing as using these websites makes it cheaper to get prospective clients.

    For example, look how i found you on twitter. I could be a prospective client for all i know. LOL

    Anyways, here is my linked in profile http://www.linkedin.com/in/tjphilips just in case.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: