Home > business, marketing > People Like Lists. So Use Them.

People Like Lists. So Use Them.


People like lists. So use them.

People like lists. So use them.

When God gave Moses the Ten Commandments written on those stone tablets, he started something which has captured people’s imagination ever since . He started a fascination for lists.

Perhaps one in every ten tweets that I see on Twitter has a link to a list of some description. It might be a list for the top ten Twitter tools, or a list for the top things to do when looking for the best way to find new customers. It might be top tips for learning to how to be a better manager.

Why do people like them? Some of it is due to their easy access. People can read them quickly to learn new things and then decide whether they want to read more detail. Lists are easy to remember. They can be amusing. They can be serious. You only have to look on popular web sites like Amazon to see lists in action. Bestseller lists, music charts, video charts. There are numerous web sites that are dedicated top ten lists of just about any subject, item or product you can imagine. The list goes on.

A list is often passed around to friends and contacts too. People like sending lists to people with whom they share an interest. People feel happy to send them to their contacts because they are quick to read and easy to pass around.

For anyone who has their own blog or web site, then lists are a surefire method to attract new visitors to your site. You can use lists to show your expertise in your field. They are a good way to provide fresh material to your web site and to build mailing lists.

Lists can be incorporated into documents which visitors download from your web site in return for their email address. When you use this method, you can identify their interests to help you send them relevant news and information if you have a newsletter.

Promoting a list is important to get right. If you have no marketing money to promote the list, then make use of tools like Twitter, LinkedIn Groups and Facebook. Share the link to the list with your friends and contacts through email too. Let as many people as you can know about the list. If it’s a good list, they will pass the link to your list around.

I recently put together a list which was in a document and which could be downloaded from my blog in return for their email address. It was on a particular subject, namely ‘QR codes and 2-D codes’. I promoted it through specialist groups on LinkedIn as well as through Twitter and Facebook. As a result, traffic increased five-fold on the first day of the promotion on my blog and it continues to be a popular link.

So, if you want a simple and effective way to build your mailing list nd vistors to your web site, start thinking up a list on your area of expertise, place it on your web site and promote it. It’s an effective and cheap way to bring visitors to your web site or blog who share your interests and value your expertise.

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  1. 19/07/2009 at 11:07 pm

    I have always be a list maker. But I have found my need for list making is becoming even more necessary. As I come across information on the internet and blogsites that I want to look into but do not have time to fully read right then and there, I add them to my list and go back to it later at a more convenient time. Without the list, I would forget!

    • 20/07/2009 at 7:27 am

      Yes, bookmarking is very useful for building up a library. Thank you for your comments.

  2. Caroline Eveleigh
    04/08/2009 at 1:44 pm

    I think lists go into the same category as round numbers – they are (1) useful, (2)addictive and (3) ubiquitous. Without us quite understanding why. I wonder if anyone has done any research on it? Fascinating post!

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