Home > business > Lack of security can break your business

Lack of security can break your business


Take security seriously before it takes hold of you

Take security seriously before it takes hold of you

When you meet someone at a drinks party and they start telling you about their business when you have asked them the “So, what do you do?” question, it’s very rare that someone can give you an ‘elevator pitch‘. You know, the classic way of being able to describe your business idea to a potential investor between floors in a lift?

More often than not, people mumble their way through a vague explanation to you in that slightly embarrassed British way, which comes out something like this: “‘Oh, I’m something to do with hydraulics in the food industry”. Or, “Oh, I’ve got my own business which does web stuff. It’s all very complicated and dull“.

Bang! The conversation ends for a moment when the people in the conversation shuffle their feet and their minds desperately trying to think up another subject to talk about which is not the weather.

But it’s so refreshing when someone says exactly what they do in a quick, easy to understand way. You’re engaged and interested.

I met one such chap the other day at a drinks party, John Hulme (if you’re a Twitterer he’s @ukcarserv), who had his elevator pitch down to a tee. “I’ve set up my own business which can save you up to 60% on the cost of getting your car serviced“. I was engaged. Most of us have cars and most of us balk at the price of getting them serviced, particularly when we take them to a main dealer. “How much..?

John has set up a good web site (www.ukcarserv.com) and has spent months setting up a network of approved garages. He went live, got some free publicity through the BBC’s Money Programme and then got attacked by some malicious software which blocked his web site and became black listed by all of the search engines.

Where does your business go from there? John’s whole proposition is a web-based business which you need to trust that they will save you money. But when your web site gets attacked like that, you lose not only your investment of blood, sweat, tears, time and cash, you lose the trust in your business.

Fortunately, there does seem to be a happy ending to this story. John’s web site is up and running now. He’s got rid of the malicious software and you can now use his web site to get a quote on your car servicing. You can even get a quote to have your motorbike serviced through his UKBikeServ web site.

But, at the moment when he was going to get some free publicity from the BBC, his web site was down. That’s painful and that’s why security is so important. Take it seriously because there are some pretty nasty people out there who have no scruples in making people like John and his business appear less than the decent, honest businessman they are, with a great proposition.


Advertisements
  1. 09/09/2009 at 1:55 pm

    Hi Will,

    I just wanted to say thank you very much for your article, very much appreciated Sir.

    • 09/09/2009 at 4:26 pm

      Hi John,

      It’s a pleasure. You have got a great business and I am sure it will do well!

      Best regards,

      Will

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: