Home > business, marketing, sales > Four Keys to Customer Interaction

Four Keys to Customer Interaction


Four keys to attracting customers

Four keys to attracting customers

I wrote some time ago an article called ‘How to Win – Focus and Speed‘ which was about strategy in business. I use it all the time in my business life and it does work. I read an article today by John Sviolka which reminded of that approach in business planning which talks about an online voucher company in the USA which has differentiated itself very clearly from its competition by doing  just that.

It has been so successful that it has accumulated 675,000 subscribing customers to its service since November 2008 and it is growing them at a rate of 40% to 50% per month. It has a very clear proposition and it works. The lessons it teaches in this competitive market are clear and can be used by any consumer facing business.

Read the article here. You won’t regret it.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: